DIGITAL MARKETINGMARKETING
In recent years, digital transformation has greatly changed our lives, including how people connect and engage. It has transformed the operations of every business sector and interactions between communities.
Digital marketing is an essential part of the digital transformation phenomenon. Customized content creation is in trend now, as companies are using the available data about their customers. It helps to create more productive marketing campaigns and strategies. Consumer behavior is also changing. The expectation of receiving exceptional customer service is increasing day by day. Digital marketing is a convenient and productive way to bring consumers and businesses closer, creating opportunities for collaboration. Consumers are now co-creators, and they take part in the product development process.
Digital marketing services help every business to meet its goals and grow further. It equips you with the right information and resources to respond proactively in order to meet dynamic consumer expectations. Below are the top digital marketing services, which you will need to grow your business:
- Social media marketing (SMM)
- Search Engine Optimization (SEO)
- Google Ads
- Lead generation
- Pay-Per-Click Marketing (PPC)
- Influencer Marketing
- chatbots
A Unique Case Study – How Dot Media Helped Kings and Queens to evolve in the real estate sector
Kings and Queens is the most professional and reliable name in the construction industry. They have become a famous name to provide the best solutions for designing and building homes, offices, or commercial spaces. Initially, despite an experienced team, the revenues were not improving.
After a detailed review of all the existing processes, the management of Kings and Queens decided to revamp their marketing strategy. They decided to create brand awareness and increase customer interaction, which would have helped them to gain sales leads in the short run and in the long run, make them a stronger as well as reliable brand for every class.
For the same purpose, they approached the Dot Media team to analyze their existing marketing strategies and propose a way forward. It was observed by the Dot Media team that their marketing was purely conventional. And the updated marketing tactics were totally missing. Dot Media team devised an extensive social media boost strategy, which primarily consisted of the following steps:
- Facebook and Instagram presence is the new requirement to create brand awareness, which enables businesses to reach almost every kind of customer. Daily posting on both social platforms was ensured.
- All the services kings and Queens is providing are introduced to customers via social media posts.
- Dot Media made brief YouTube content, consisting of drone coverage of villas constructed by Kings and Queens for their customers.
- Video shots of commercial property they have constructed in different sectors.
- Video as well as written reviews/ testimonials from happy customers are recorded and posted on social media.
- Accessibility of the business is ensured by posting key contact details.
Today Kings and Queens is a known name for delivering creative, unique, and reliable solutions for houses, offices, and commercial buildings. Their team is acknowledged in the industry for providing numerous successful projects. They have achieved remarkable success and have been one of the pioneers in introducing digital marketing in the real estate industry.
Role of Event Coverage in today’s Digital World
Event coverage is important to humanize your brand and give a message that you care about the event equally. Live event coverage is phenomenal in driving businesses’ success and establishing brand loyalty and trust.
Dot Media is providing the best event coverage services in various industries. Their services include, but are not limited to:
- Visual Conferences and Webinars
- Event Coverage with OB set
- Event Photography
- Event Highlights
- Seminar Coverage
- Event live Streaming
Importance of Video Production in Digital Marketing
There are numerous reasons to prove that creating videos in digital marketing is very important. Approximately 97% of markers claim that play an important role to make their product understand. Approximately 82% of businesses are using videos in their digital marketing tools. Total traffic comprises 13% of live videos. Approximately 92% of consumers claim that videos are helpful in making a buying decision.
Videos are addictive if made correctly, and they establish a personal connection between products, businesses, and consumers. Marketing via videos helps to showcase vital features of a business and products while using fun graphics, engaging music, a spunky voice-over, and or stylish pictures.
There are different types of video products that a business needs for successful digital marking. Some of the important ones are mentioned below:
- Digital Video Commercials (DVC) – it is used for repetitive and time-consuming broadcasting operations. It is a way to charm your customers, attract them to make quick action, and establish brand awareness as well as brand loyalty.
- YouTube Videos – the best traffic-generating platform, which has over 1 billion users. Two-thirds of internet users access YouTube every day. It is considered a highly influential medium for digital marketing.
- Corporate Videos – these can be used to create brand awareness; however, it includes but is not limited to Corporate Communication Videos, Corporate Training Videos, and Corporate Event Videos. It can be videos about products and services, testimonials, or showcasing charitable events conducted by the business entity.
- Product Videography – video content in which businesses highlight the main features of their products or services and elaborate practically how they can add value to consumers’ lives.
- Customer Testimonial Video – video in which a happy customer records their good experience with a certain product, service, or company. They usually mention how that particular thing helped them with a certain problem or what they have been looking for.
- Marketing Videos – video content to promote your products or services, increase engagement on digital media, and educate consumers about new features or products.
Conclusion
With the changing dynamics, marketing trends have vastly changed. A perceived impression is developed in consumers and potential customers about the brand through digital marketing. Therefore, it is very important for businesses to establish strong visibility through digital channels. Active buying decision-making takes place on basis of recommendations from connections and reviews on social media.
The digital marketing process can easily be tracked unlike conventional marketing, and businesses can easily monitor the outcomes of their digital marketing efforts. They can relate to which tactic is generating sales leads, and there they can put in more investment in terms of finances and as well as time to get more profits. Further, digital marketing can help your brand improve its customer relationships. More interaction with customers on social media creates strong brand awareness.
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