EVENT COVERAGETECHNOLOGY
Event coverage is one of the most crucial factors in event management. It is one of the popular ways to cherish the memories of events in later years. Since the world has become a global village, event coverage in the form of live streaming is a crucial tool of connection. Every event coverage company has its own genre in which it specializes; some are focused on corporate events, while others are inclined towards creating memories of family functions. Thus, it is extremely important to consider certain narratives while choosing the event coverage company for your event.
1) Specialization of the event coverage company:
This is the foremost step in your selection process. To begin with, one needs to identify the type of event they are organizing. The approach of the event coverage companies varies based on their specialization. Some companies are focused on the coverage of corporate events e.g., conferences, way-forwards, and formal dinners, whereas others have a creative inclination towards family functions e.g., weddings, birthdays, and other family gatherings.
Hence, while choosing your event coverage company take notes of the type of event and choose accordingly.
2) Check the company’s experience:
If you want your coverage’s execution to be high-end then you must check the working profile of available companies. By analyzing the previous projects, one will get an idea of the working style of the company. This step is also very important since by reviewing the portfolio you will get the mood board for your event. The key is to look for a company with specific experience and expertise.
Moreover, another factor for consideration is that an event coverage company must have valid and considerable experience if the scope of the event is huge.
3) Company’s testimonials:
A thriving company always gathers the testimonials of happy customers for new potential leads. Testimonials are one of the main marketing tactics used in the industry. Whenever you are choosing a company they must direct you towards their previous projects, be it official conferences or wedding functions. However, if they do not have it, then you must ask for their projects. This will depict their enthusiasm and passion for their work. It must be considered that any company with happy customers would be pleased to show off their work or testimonials, this will in return market their services to them.
4) Live streaming of event:
In the last three years, the world has switched its mode of official communication to online channels and live streaming. Considering this recent change in the world’s dynamic, it is crucial that live streaming must be made available for broadcasting. Live streaming must be made open for public or private domain based on the customer’s requirement. In addition, internet connectivity and smooth connectivity services must also be a part of the package shared by the event coverage company. If the connectivity is not smooth and the requirement is not streamlined, then the service will fail to impress the audience of the conference.
5) Number of cameras for coverage:
Another feature to be considered while choosing the event coverage company is the number of cameras for coverage offered by the coverage company. Companies offer different types of cameras depending upon the requirements of the customer. When a company shares the packages the company offers, the number of cameras must be chosen based on the size of the event. If the event is bigger, then more than two cameras must be offered for coverage. However, drone availability must also be considered while choosing the event coverage company.
6) Economical Packages:
When selecting an event coverage company, it is recommended to visit numerous vendors before selecting a final one. While analysing the proposals submitted by these companies, multiple factors must be considered. Packages and their financial impact are among these factors. Packages vary depending on the number of cameras, coverage duration, quality of videography, and overall deliverables. Various event coverage companies offer the highlights of the event as complementary services, whereas some charge a huge sum for this. Thus, such a coverage vendor must be finalized that promises to offer quality products that too on economical rates.
The bottom line is, it is recommended that while selecting an event coverage company, one must consider numerous points. Where it is crucial to choose the vendor, whose specialty is the services you desire; it is also extremely important to choose the packages that provide the right number of cameras, with high quality, for your event coverage. Not only this, but it is also very important to ensure that your company provides live streaming of your event to a public or private domain, depending upon your requirement. Hence, to summarize, multiple factors need to be considered while choosing an event coverage company and one needs to stay keen during the process.
