DIGITAL MARKETINGTECHNOLOGY
To engage with your potential customers, you need to identify the platform that suits your real estate business. Over time, social media has gained popularity, which makes the target audience reachable in less time and almost every business is using these channels. Be aware, that not every social media platform works the same way for everyone. We came up with some legwork to help you know, which platforms will bring more leads for your real estate business.
1) Facebook
Facebook has been really a great source to get sales leads for real estate companies. Surveys show that a good number of first-time home buyers do their research for approximately 35 minutes a day. Also, Facebook is a community where a sizeable target audience is present. This implies Facebook is a goldmine of potential leads.
Facebook has very attractive features for managing sales leads. You can add listings, then book calls with interested customers, and let you interact with them, all in the same place. Further, if you are actively responding to these leads, Facebook will keep your page in the top search results. Facebook will also tag your business page “very responsive”, which is kind of certifying your responsiveness to leads.
2) Instagram
Compared to Facebook, Instagram is a visual medium. A real estate business needs to make simple yet elegant videos to attract leads. Post on Instagram with consistency, and add variations to your content. Also like a typical real estate business, don’t keep it as a business only on Instagram. Rather convey your message in an interesting way to entertain your customers and along with that do your business. The idea is not to focus only on selling, but rather engage and build relationships with your potential customers.
3) Share Client testimonials and wins
A survey says 85% of social media users believe the reviews about a product, service, or business. A positive review gives confidence to other leads. When you have happy clients, do ask them to write a testimonial for your real estate business. Testimonials are trustworthy as they can’t be edited.
Further, engaging testimonials are even better. Video testimonials are easy, like the in-video app, which has a template for real estate testimonials. You can suggest this to your happy clients. Remember the fact, that you can request a testimonial and do follow up once. Don’t force your happy client or become clingy.
4) Build a Relationship with potential leads
The posts on social media are to bring new leads but are you doing some effort to nurture your existing customers? This is also as important as attracting new sales. Educational or awareness posts are a great way to build long-lasting relationships. Such content will answer the questions or concerns of your existing customers. Another way to add content including information about the industry trends or new developments. A real estate business can publish a guide illustrating the entire process of buying or selling their property and convey a convincing message as to why your company is the best option to make things easy for them.
5) On-brand visuals
Social media has transformed to a great extent how real estate businesses connect to their potential clients. Visuals had made it more convenient for people to find their dream homes online. Real estate professionals need to acquire some photoshop and other desktop publishing software skills to get maximum benefits from this idea. Instagram is a visual platform, which means it’s ideal for real estate.
6) Connect on LinkedIn
Establish your presence on LinkedIn, to make B2B connections. For instance, connect with other real estate companies in the industry. Networking is the key in this industry. Consider a situation, if there is a buyer in another city, who wants to buy a property in your locality. Your LinkedIn connection can bring this sale lead to you.
Further, LinkedIn is an ideal place to show cause your achievements, experiences, and accolades. All you need to start with is a nice and professional LinkedIn profile.
7) Become an Influencer
Influencer marketing is new, and it emphasizes individuals, who can influence potential buyers. Influencers have a good number of followers, who trust their opinion on different products or services.
So, yes you can also become an influencer in your industry to influence home buyers and sellers. You can make and tell content that will provide knowledge about home buying or selling, the process involved, options or locality for a family residence in nearby places, and you can also tell stories in an engaging way on the events in your local area. As a first step simply write informative Real Estate blogs, or other forms of content, and share it on your social media channels
The bottom line is with the changing dynamics, social media is playing an essential role in real estate businesses’ marketing toolkit. Choose and use the modes and tips listed above when you are making your real estate marketing strategy. However, it will have many nuts and bolts, which you will need to work on. Further, it is also an ongoing affair, but the potential payoff is great. This will help you build an impressive audience, engage your audience, and bring in more leads.
